Steve Armenti on SuperStuff.ai

Steve Armenti

Helping demand gen teams save money ⚡ ex-Google 💥 5x marketing leader

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Go-to-market strategy

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Performance Marketing

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Growth Hacking

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Marketing Budget Management

Louisville, Colorado, United States

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Hi, I'm Steve!

16 years in marketing, specializing in B2B SaaS, with B2C experience at Verizon, Vivint, Yokohama Tire, and MasterCard.

Built expertise at Google, marketing Cloud, Workspace, Drive, Meet, Chrome Browser, and Android.

Officially launching my consulting business!

Currently advising B2B software companies to improve demand generation through ABM data assessments.

Led data infrastructure initiatives, implementing a data warehouse, CDP, and using AI for insights and automation.

Focused on empathetic leadership, creating psychologically safe teams, and leveraging emotional intelligence.

Some of my Writings!

I recently met with a VP of marketing that has led marketing teams at multiple 500M+ tech companies...

The future of demand gen will be wildly different than today.

Marketing and sales alignment can increase revenue by 200%.

👀 14 of the best B2B demand marketers weigh in on the future of demand gen…

How to create Target Account Lists that align marketing and sales 🤝

Why you don't need a unified revenue team to align marketing and sales...

My Work with Google

Group Marketing Manager, Global Demand Generation @ Google

Led a team of 10 marketing managers and 16 contractors, driving $XXXM in pipeline over 2 years.

Managed a $70M demand generation P&L across field marketing, paid media, website, and data analytics.

Achieved 10X LTV to CAC, 3.5X ROI on lead gen, and 4X ROI on field marketing campaigns.

Drove demand generation and ABM strategy for Chrome Browser, ChromeOS, and Android Enterprise.

Improved SQL quality score from 35% to 85% by aligning SDR team with shared OKRs.

My Work with DigitalOcean!

Led revenue marketing, acquiring 130K inbound customers and generating $XXM monthly.

Launched sales-led growth for high-value accounts with Pocus.

Managed a 30-person team across acquisition, growth, and analytics.

Revamped acquisition, driving 58% growth in high-ARPU customers.

Led PLG initiatives, boosting efficiency by 45% with AI agents.

Introduced a growth mindset across all marketing channels.

Exceeded H1 GTM goals by six figures through cross-functional partnerships.

Delivered 7-figure savings while hitting revenue targets.

Led AI steering committee, launching 15+ new projects in automation and analytics.

About Me

Experienced marketer specializing in B2B and SaaS with a track record of success at Google, DigitalOcean, and more. Expertise in go-to-market strategies and demand generation. Passionate about saving money and improving conversion rates. #B2BMarketing #SaaSExpert #MarketingLeadership