Anindita Mukhopadhyay on SuperStuff.ai

Anindita Mukhopadhyay

B2B Growth Strategist | Branding & Positioning | Content Writer

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Growth Marketer

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branding & identity

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Branding Strategy

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Marketing Strategy

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Demand Generation

Singapore

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Services

Work with me

How can I help?

1:1 Marketing Strategy Call

Go-to-Market Strategy Consulting

Social Media Management

Hi, I'm Anindita!

Currently I'm a Strategy Lead at Tailwind

Passionate about world-building, blending storytelling, and data in marketing

Run an e-commerce brand, solved art gallery discoverability during Covid, and led NFT marketplace strategy

Driven brand-led growth for B2B and B2C clients, focusing on digital strategy

I’m interested in cultural anthropology and travel to explore how history, politics, and religions shape cultures

My Work Highlights

Strategy Lead at Tailwind

Fractional marketing lead for B2B brands in adtech, retail commerce, SaaS, and finance

Brand Growth Consultant - Self Employed

Partnered with diverse MSMEs to build brand identity, drive digital engagement, and create content collateral

Founder & Creative Director at Lazy Lemons Studio

Created prototypes, designed the Shopify site, led photoshoots, and managed P&L, production, and marketing.

UX writer at Beem

Developed UX copy for Line's rebranded app : Beem

Digital Marketing Manager at Nature Morte

Expanded the global presence of the contemporary art gallery during Covid

Brand manager - Founding Team at Terrain.art

Led the launch and growth of India's first NFT art marketplace, driving acquisitions and branding for online and on-ground exhibitions.

Account Manager at Amplify Media LLP

Spearheaded the brand strategy and content team, and managed key D2C and luxury brands.

Consumer Insights Research

Conducted research, analysed consumer trends and insights

About Me

I'm Anindita, a B2B Growth Strategist with a passion for branding, positioning, and content writing. With experience working with adtech, retail commerce, SaaS, and finance brands, I specialize in brand strategy, product messaging, content creation, and sales enablement. I've had the opportunity to work with popular companies like Tailwind, Lazy Lemons Studio, and Nature Morte. Excited to collaborate on your next marketing project! #B2Bgrowth #BrandingStrategist #ContentWriter

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