Anindita Mukhopadhyay
B2B Growth Strategist | Branding & Positioning | Content Writer
🎯
Growth Marketer💻
branding & identity💡
Branding Strategy💻
Marketing Strategy🧲
Demand Generation
Singapore
I'm Anindita, a B2B Growth Strategist with a passion for branding, positioning, and content writing. With experience working with adtech, retail commerce, SaaS, and finance brands, I specialize in brand strategy, product messaging, content creation, and sales enablement. I've had the opportunity to work with popular companies like Tailwind, Lazy Lemons Studio, and Nature Morte. Excited to collaborate on your next marketing project! #B2Bgrowth #BrandingStrategist #ContentWriter
Strategy Lead, Tailwind
November 2022 - Present
Singapore
- Fractional marketing lead for B2B brands in adtech, retail commerce, SaaS, and finance
- Focus areas: brand strategy, product messaging and positioning, content creation, sales enablement, and performance analysis — distilled from user feedback and market insights
- Focus areas: brand strategy, product messaging and positioning, content creation, sales enablement, and performance analysis — distilled from user feedback and market insights
Brand Growth Consultant, Independent Consultant
January 2022 - Present
- Partnered with diverse MSMEs to build their brand identity, drive digital engagement, conduct comprehensive UX research, and create content collateral
Founder & Creative Director, Lazy Lemons Studio
June 2019 - June 2023
- Experimented with repurposed textiles and recycled metals
- Ran it end-to-end: created prototypes, designed the website on Shopify, conceptualized and conducted photoshoots, managed P&L, production, and marketing
- Ran it end-to-end: created prototypes, designed the website on Shopify, conceptualized and conducted photoshoots, managed P&L, production, and marketing
UX Writer - App, Beem
October 2022 - December 2022
- Developed UX copy for Line's rebranded app: Beem
Founding Team - Brand Manager, Terrain.art
June 2020 - January 2022
New Delhi, Delhi, India
- Led the launch and growth of India's first NFT art marketplace, driving acquisitions, creative branding and marketing campaigns for online and on-ground exhibitions
Digital Marketing Manager, Nature Morte
June 2020 - January 2022
Delhi, India
- Expanded the global presence of the contemporary art gallery during Covid through VR viewing rooms, brand partnerships, and expansion in the US & UK markets
Account Manager - Brand Strategy, Amplify Media LLP
February 2017 - January 2019
Delhi, India
- Spearheaded the brand strategy and content team, and managed key D2C and luxury brands
Consumer Insights Research, Octane Research
January 2015 - February 2017
India
- Conducted research, analyzed consumer trends and insights
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Education
The Interaction Design Foundation
DataCamp
Data Analytics in Advanced Excel
GrowthX®
2023 - 2023
Product & Growth
Miranda House, Delhi
2012 - 2015
Bachelor’s Degree, English Literature (British and the Commonwealth)
