- Led a vertical, managing the growth of a portfolio of 10 brands across Europe and US marketplaces
- Personally handled performance marketing for 10 additional brands, focusing on increasing sales and profitability on Amazon in the US and Europe
- Derived targeted marketing strategies through thorough data analysis to determine the right price points, discounts, and offers to drive sales during sale periods and to move high inventory stocks
- Managed and mentored a team of 2 individuals, fostering a collaborative and high-performance work environment
- Worked closely with cross-functional teams, including brand managers, operations, and marketers, to ensure cohesive and effective brand strategies
- Awarded as one of the top performance marketers for Amazon Prime 2022, achieving one of the most profitable sales campaigns for Winbold in the company, with a 78% sales increase during the Prime season

- Managed the marketing funnel for 60+ electronic brands on Amazon, with a goal of increasing sales
- Collaborated with brands and internal/external stakeholders to chart sales potential and realize it via Amazon Marketing Services (AMS)
- Analyzed past sales and conversion data to develop effective Amazon advertising investment strategies, optimizing ROI
- Formulated, executed, and optimized campaigns on the AMS dashboard for 60+ brands using data-driven insights and tools
- Led a team of 5 performance marketers, achieving a sales target hit rate of 120%
- Facilitated the introduction of new product lines, helping brands expand their portfolios and increase sales by up to 200%

- Envisioned the digital strategy of FMCG products; followed it up with the media planning, buying & execution
- Managed 20 cr+ budget across display, video, mobile & social channels
- Increased the revenue of the organization by 150% YoY via objective-driven campaigns
- Built annual strategies after extensive research of brand, consumer, competition & industry trends

- Studied & analyzed the chemist channel; recommended strategies to increase sales of personal care portfolio
- Devised a beat wise discount plan based on the selling patterns & trends observed in the chemist channel
- Concluded pilot with 75% MoM increase in revenues & submitted a proposal on improving distribution relations

- Conceptualization & wire-framing the website
- Social Media Marketing
- Customer Relations
- Inventory management

- Program design
- Marketing plans and execution
- Increase participant turn-out
- Participants on-boarding
- On event execution lead
- Follow-ups and creation of active alumni base