- Leading performance marketing for eCom and Omni business for HUL; Part of the eCommerce leadership team delivering double-digit growth; Handling media investments of > INR 500 cr; Leading Automation and AI builds for efficient performance marketing

- Handling e-Commerce media investments on marketplaces (Amazon and Flipkart), Beauty vertical players (Nykaa, Myntra, Purplle), and Grocery players (Big Basket, Grofers, Swiggy Instamart and Zepto) for 50+ HUL brands; Leading a team of 10 to drive performance (sales and discoverability) on retail platforms with a budget of over INR 300 crores; Making systemic / process improvements on media principles, analytics and automation

- Chief Editor and Writer for the blogs related to Cricket; Champion of the Guest Writer initiative to provide a platform to budding writers

- Media planning to achieve target ROAS (Return on advertising spends) across categories like Electronics, Lifestyle, and Beauty; Work closely with individual channel managers and partners to drive maximum efficiency and reduce wastage in terms of cost and traffic; Planning, analyzing & optimizing budget vs actual performance across all channels and platforms; Accountable for all Digital marketing reporting for finance, category teams and CXOs

- Sourcing new clients, pitching to them, and closing them; Establishing partnerships with B2B aggregators for acquiring new leads; Participating in webinars, podcasts, and guest posts to increase awareness

- Digital marketing: Media planning, Account planning; Building up expertise in Google Ads, Facebook Ads, and LinkedIn Ads; Services: Lead Generation, Social Media campaigns, Revenue focused campaigns; Industries: Apparel, BFSI, Logistics, EdTech, Chemical, Real estate, Food, Healthcare, Electronics

- Planning and Implementation of Marketing Strategies; Targeting potential organizations for various tie-ups, managing the brand events/pop-ups

- Lead for accessories and merchandise business; 50% growth in accessories business per car to dealers; #1 among Asian, Australian, and African markets in the accessories business; #2 million bonus from Audi Germany to Audi India for exceptional performance in 2016; 225+ million yearly turnover for Audi India

- Coordinating with cross-functional teams (Sales/Strategy/Design) for co-creating value for 3 brands; ATL: Conceptualizing & executing Print, OOH, Digital in sync with Creative/Media agencies; Designing and implementing 360-degree marketing campaigns to achieve revenue objectives; Customer Experience Delivery: Enhancing touch-points to create a superior PoS experience

- Led a 12-member team and responsible for delivery of 20+ activities for Alumni, Students, and Staff; Single Point of Contact for coordination with various stakeholders and administrative affairs on the campus; In-charge for Alumni Association website and Social Media presence

- Head of team of 150 students across Events, Operations and Hospitality verticals for Sports Council; Founded the Council of Captains, an integrated body for all sports captains of the institute