Tejas Chaudhari on SuperStuff.ai

Tejas Chaudhari

Head, Performance Marketing @ Unilever Digital Commerce | Full Stack Growth Marketer | Digital Marketing

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Leadership

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Digital Marketing

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E-commerce Specialist

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online marketing

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Team Management

Mumbai, India

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Hi, I'm Tejas!

Currently I'm a Head, Performance Marketing - Digital Commerce at Unilever.

I enjoy delving into coffee discussions surrounding Digital Marketing and eCommerce.

I've specialized in optimizing media investments through performance marketing in the e-commerce space.

Spoke at IIM, Lucknow for the incoming batch

My article for Marketers during Lockdown

My Work Highlights

Head, Performance Marketing - Digital Commerce @ Unilever

- Leading performance marketing for eCom and Omni business for HUL
- Part of the eCommerce leadership team delivering double digit growth

Managing Editor @ Cricket 361

- Chief Editor and Writer for the blogs related to Cricket

- Champion of the Guest Writer initiative to provide a platform to budding writers.

Performance Marketing @ Tata CLiQ

- Media planning to achieve target ROAS (Return on advertising spends) across categories like Electronics, Lifestyle, and Beauty.

Head of Digital Marketing | Client Engagement

- Digital marketing: Media planning, Account planning

- Building up expertise in the agency for Google Ads, Facebook Ads and LinkedIn Ads

Co-founder and Marketing Advisor @ Krème de la Krème

- Planning and Implementation of Marketing Strategies.

- Targeting potential organizations for various tie-ups, managing the brand events/pop-ups

Category Manager @ Audi India

- 50% growth in accessories business per car to dealers

- ₹2 million bonus from Audi Germany to Audi India for exceptional performance in 2016

Marketing Manager @ Lodha Group

- Coordinating with cross-functional teams (Sales/Strategy/Design) for co-creating value for 3 brands

- ATL: Conceptualizing & executing Print, OOH, Digital in sync with Creative/Media agencies

My work with Unilever

Head, Performance Marketing - Digital Commerce (Apr 2023 - Present)

- Leading performance marketing for eCom and Omni business for HUL
- Part of the eCommerce leadership team delivering double digit growth

- Handling media investments of > INR 500 cr
- Leading Automation and AI builds for efficient performance marketing

Performance Marketing Manager - eCommerce (Aug 2021 - Apr 2023)

- Leading a team of 10 to drive performance (sales and discoverability) on retail platforms with a budget of over INR 300 crores

Received the award for democratizing Performance marketing

About Me

Experienced marketer with a background in real estate, automotive, advertising, eCommerce, and FMCG. I specialize in performance marketing strategies and have worked with renowned companies like Unilever and Tata CLiQ. My expertise lies in team management, social media marketing, and optimizing media investments. #PerformanceMarketing #DigitalMarketingExpert #CrossIndustryExperience