Nilotpal (Neil) Roy

SaaS Growth Marketer | Head of Marketing @ BrandLock | Ex UpGrad, Merkle, FusionCharts, Moda, HevoData

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Inbound Marketing

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Digital Marketing

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Performance Marketing

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Program Management

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Bangalore, India

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Hi, I'm Nilotpal!

Currently, I'm the Head of Marketing at BrandLock.

Interview with GrowthFit

12+ years of experience in B2B technology & SaaS marketing.

7 years focused on Product Marketing & Go-to-Market strategies.

Expertise in PLG (Product-Led Growth) marketing for US audiences.

Worked with teams of 2 to 10 members, often operating as an Individual Contributor at 70%+ capacity.

Some of my Writings!

Marketing Growth-a-thon: 32 Marketing Hacks in 3 Hours

How to create a Business-first Digital Marketing Strategy

Things you don't learn in a marketing course!

My Work with Moda

Growth Marketing Head @ Moda

1060 signups, 256 stores connected, 114K traffic within 6 months of Shopify launch.

Developed 1950 programmatic pages with Freelancer + intern + ChatGPT combo, gaining first-page traction.

Created ecomprompts.com, generating 4018 leads and 80K traffic in 3 months using ChatGPT.

Published 20-25 blogs/month, resulting in 4.18M impressions and 16.6K organic traffic per month.

3 launches with 1000+ upvotes for Moda, 50 signups, and ranked 2nd product of the week.

My Work with Delightree

Head of Growth @ Delightree

Built a database of 1200 profiles (650+ franchisor brands), generating $1.2Mn pipeline in 3 months through email drips.

Led a customer interview-driven revamp using the JTBD framework and IC profiles, improving user flows, design, and content.

Experimented with product positioning via Google Search and LinkedIn ads using A/B testing for landing pages

Fortnightly newsletter tailored to industry-relevant topics, enhancing lead nurturing and showcasing Delightree’s thought leadership.

About Me

Experienced B2B SaaS Marketer with 12+ years of expertise. Worked with top companies like BrandLock, Lifesight, Moda, and FusionCharts. Specialize in Inbound Marketing, Digital Marketing, and Blog Marketing. #B2BSaaS #InboundMarketing #DigitalMarketing