Nilotpal (Neil) Roy
SaaS Growth Marketer | Head of Marketing @ BrandLock | Ex UpGrad, Merkle, FusionCharts, Moda, HevoData
💻
Inbound Marketing📲
Digital Marketing🚀
Performance Marketing💻
Program Management🧲
Google Ads
Bangalore, India
Experienced B2B SaaS Marketer with 12+ years of expertise. Worked with top companies like BrandLock, Lifesight, Moda, and FusionCharts. Specialize in Inbound Marketing, Digital Marketing, and Blog Marketing. #B2BSaaS #InboundMarketing #DigitalMarketing
Mentor, PW (PhysicsWallah)
May 2024 - Present
Unknown
Head of Marketing, BrandLock
January 2024 - Present
Bangalore Urban, Karnataka, India
- Market leader in eCommerce Revenue Optimization, Increasing Revenue by 15-20% for 100s of eCommerce companies targeting Shopper Groups based on website behaviour
- Catering to global eCommerce & retail companies like: FILA, Staples, Cartier, Jabra, TULA, Bare Essentials & many more!
- Catering to global eCommerce & retail companies like: FILA, Staples, Cartier, Jabra, TULA, Bare Essentials & many more!
VP of Marketing, Lifesight
July 2023 - November 2023
Bangalore Urban, Karnataka, India
- Lifesight, a profitable B2B SaaS company, helps modern marketers unlock the full potential of their customer data to optimize customer acquisition, boost customer retention and deliver exceptional customer experiences using AI and automation
- Headquartered in Singapore with offices in the US, Australia, UAE, and India
- Headquartered in Singapore with offices in the US, Australia, UAE, and India
Growth Marketing Head, Moda (Acquired by Lifesight)
December 2021 - June 2023
Bangalore Urban, Karnataka, India
- Moda (Acquired by Lifesight) a PLG-SaaS company, is an eCommerce omni-channel marketing platform with Data & AI superpowers, that empower Shopify brands to drive up to 40% more in Retention Revenue
- Learn more here: https://getmoda
- io/
- Learn more here: https://getmoda
- io/
Head of Growth, Delightree
July 2020 - November 2021
Bangalore Urban, Karnataka, India
- Delightree, a Y-combinator backed B2B SaaS Startup, helps Franchises automate operations across distributed franchise locations, helping HQ & managers oversee all operations digitally & remotely
Growth Head, Hevo Data
December 2019 - June 2020
Bengaluru Area, India
- Hevo Data, Series B (US$ 30M) funded B2B SaaS company helps customers build a 360-degree view of their end customers by combining data from different data sources like sales CRM, advertising channels, marketing tech, financial system software, and customer support products
Digital Marketing Lead, Locus.sh
June 2019 - November 2019
Bengaluru Area, India
- Locus, Series C (US$ 50M) funded B2B SaaS company, helps businesses solve global supply chain problems, like last-mile logistics
Marketing Lead, FusionCharts
July 2017 - June 2019
Bengaluru Area, India
- FusionCharts, a PLG & SaaS bootstrapped (US$ 15Mn in revenue) company, acquired by Yellowfin, is a Charting Library for developers to add into their products
Product & Digital Marketing, upGrad
May 2016 - June 2017
Mumbai Area, India
- UpGrad, a funded (US$ 36
- 5M) e-learning company, helps individuals up skill across the verticals of Marketing, Data Analytics & Tech, with co-partnered certification programs with global universities
- 5M) e-learning company, helps individuals up skill across the verticals of Marketing, Data Analytics & Tech, with co-partnered certification programs with global universities
Senior Business Analyst (Ecommerce Performance Marketing), Merkle Sokrati
September 2014 - June 2016
Pune, Maharashtra, India
- Sokrati (Acquired by Merkle) is a Digital Marketing Agency, that helps clients manage their Paid Ads across digital channels - Google, Meta, Display, Programmatic
Digital Marketing Executive, BlazeClan Technologies Pvt. Ltd.
January 2013 - August 2014
Unknown
- BlazeClan, an AWS partner, helps clients setup their AWS architecture
- Focused on Digital Marketing and content creation
- Focused on Digital Marketing and content creation
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Education
Executive Program in Sales and Marketing (EPSM), Marketing
2017 - 2018
Indian Institute of Management, Calcutta
BBA(IT), Information Technology
2010 - 2013
SYMBIOSIS INTERNATIONAL UNIVERSITY
