Varadharajan Ragunathan

Head - Monetization & customer engagement at Big Basket | Bridging gaps at the intersection of technology and psychology

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UI/UX

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Product Development

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Business Strategy

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Investor

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Branding Strategy

Bangalore, India

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1:1 Growth Strategy Call

My Work Journey 🚀

Head- Monetization & Customer engagement@ BigBasket

Senior Manager @ Amazon

General Manager @ Bennett Coleman and Co. Ltd. (Times Group)

Vice President @ Equirus Capital

Consultant @ KPMG

This is me!

Currently, I'm the Head - Monetization & Customer engagement at BigBasket

Passionate about innovation at the intersection of behavioral psychology and technology.

Enjoy solving complex, ambiguous problems related to behavioral sciences, nudges, and choices; fascinated by how context shapes decisions.

Keen interest in public markets investing; using an investor's mindset to balance long-term vision with robust execution.

Track global CX/UX innovations and apply learnings to everyday experiments.

Believe in constant self-improvement; never settle, always treat it as "day 1".

Focused on team collaboration, thinking big, and embracing routines and rituals to detach outcomes from efforts and learn from experiences.

Some of my Writings!

Occam’s intution # 1

Occam’s intuition # 2- Of Metro rides, mice and men

Occam’s intuition # 3- Of Metro rides, mice and men — Contd

Occam’s intuition # 4 — of sounds and brands

Occam’s razor # 5 — of brand sounds, semiotics and context

Thoughtful empathy

My Work with Equirus Capital

Vice President @ Equirus Capital

Involved in a $30M buy-out of one of India's leading manpower solutions providers by a Fortune 500 MNC.

Led & closed a $10M sale of a Digital Marketing Services company.

Facilitated a $15M healthcare joint venture between two of India's leading specialty healthcare services providers.

Built a network of 75+ CXO contacts in the technology/consumer services space in Southern India.

About Me

Passionate about innovation at the intersection of behavioral psychology and technology. Experienced marketer with a background in product management, UX, and cognitive psychology. Worked with companies like BigBasket, Amazon, and Bennett Coleman and Co. Ltd. #MarketingInnovation